Overview

Rethink Laser Tattoo Removal is a specialized tattoo removal practice located in Rochester’s Park Avenue neighborhood, dedicated to helping clients restore confidence and reclaim their skin. Operating multiple locations across New York, Virginia, Texas, and Washington, the Rochester location serves as one of the company’s flagship practices, offering complete tattoo removal, selective tattoo removal, and fading services for cover-up preparation using state-of-the-art laser technology.

About the Clinic

Founded in 2022 by Matthew Trenkler and Jordan Curran, Rethink Laser Tattoo Removal opened its Rochester location with a mission to help clients restore confidence in their appearance and provide space for something new, whether that’s a more meaningful tattoo or reclaiming original skin. The practice has since expanded to multiple locations throughout the United States, maintaining a commitment to self-love, impermanence, and forgiveness through their services. Beyond standard tattoo removal services, Rethink has developed a meaningful partnership with Safe Court, a division of Rochester City Courts that assists survivors of sex trafficking and sexual exploitation. Through this partnership, Rethink provides free tattoo removal services to human trafficking survivors seeking to remove traumatic reminders and reclaim their bodies, having treated over a dozen survivors since the partnership began. The practice employs certified laser technicians who have received training from leading laser tattoo removal experts and are certified in operating advanced laser technology. Rethink’s philosophy centers on understanding that tattoo removal represents transformation and new beginnings for clients, and the team approaches each treatment with compassion and dedication to achieving optimal results.

What Clients Are Saying

Clients seeking tattoo removal at Rethink Laser Tattoo Removal can expect professional laser treatments delivered with expertise and compassion in a modern, comfortable environment. The clinic’s commitment to using state-of-the-art laser technology positions them to deliver quality results for clients looking to fade or completely remove unwanted ink. With free consultations, transparent pricing structures that offer discounted treatment packages, and extended evening and weekend hours for convenience, Rethink demonstrates a client-centered approach to care. The practice’s meaningful community service work through their partnership with Safe Court reflects the founders’ dedication to making a positive impact beyond standard cosmetic services.

Laser Type Used

Candela PicoWay and Astanza Trinity
Rethink Laser Tattoo Removal utilizes the Candela PicoWay laser system across all locations, representing the latest advancement in picosecond laser technology. PicoWay is an advanced picosecond laser system that delivers ultra-short pulse durations measured in trillionths of a second (picoseconds), offering faster and more effective tattoo removal than traditional nanosecond lasers. The technology uses photoacoustic energy rather than heat to shatter ink particles into smaller fragments that the body can eliminate more efficiently, resulting in fewer treatment sessions and reduced risk of thermal damage to surrounding skin. PicoWay’s multiple wavelengths (1064nm, 532nm, and 785nm) enable treatment of all ink colors across all skin types, including darker skin tones that may be at higher risk with other laser systems. The system’s high peak power and ultra-short pulse duration create a powerful pressure wave that fragments even stubborn ink colors like blues and greens that traditionally resist treatment.
For certain cases requiring specialized treatment, some Rethink locations also utilize the Astanza Trinity laser system, which combines two fully-powered lasers: a Q-switched Nd:YAG laser and a Q-switched Ruby laser, producing three essential wavelengths (1064nm, 532nm, and 694nm) with intense peak power for effective, full-spectrum removal. The Trinity’s 694nm ruby wavelength specifically targets and removes bright blue and green pigments that other lasers struggle to address, while the square flat-top homogenized beam profile ensures even energy distribution and minimized treatment overlap for safe treatment across all skin types.

Business Hours

Monday: 10:00 AM – 7:00 PM
Tuesday: 10:00 AM – 7:00 PM
Wednesday: 10:00 AM – 7:00 PM
Thursday: 10:00 AM – 7:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 5:00 PM
Sunday: 10:00 AM – 5:00 PM

Unique Features

Rethink Laser Tattoo Removal sets itself apart through its meaningful community impact initiative, partnering with Safe Court to provide completely free tattoo removal services to human trafficking survivors, having helped over a dozen survivors remove traumatic reminders and reclaim their bodies. The practice invests in cutting-edge technology by utilizing the Candela PicoWay laser system, the fastest and most advanced picosecond laser available, ensuring clients receive treatments with significantly reduced healing time and fewer sessions compared to traditional methods. With extended hours including evenings until 9:00 PM on Fridays and weekend availability, Rethink accommodates busy schedules and offers flexibility that many competing practices cannot match. The founders, Matthew Trenkler and Jordan Curran, maintain a hands-on approach to the business, ensuring their original vision of restoring confidence and providing new beginnings remains central to every client interaction. Rethink’s commitment to affordability through competitive pricing and discounted treatment packages, combined with free consultations and personalized treatment assessments, makes professional tattoo removal accessible to a wider range of clients throughout the Rochester community and beyond.