Overview

Sink or Swim Aesthetics operates as Georgia’s first laser tattoo removal business housed within a tattoo studio, uniquely positioned inside Sink or Swim Studio & Gallery in Marietta. This innovative integration combines professional tattoo artistry with advanced laser removal technology, offering clients comprehensive body art services under one roof. The aesthetics division specializes in laser tattoo removal and skin rejuvenation treatments using cutting-edge technology.

About the Clinic

Sink or Swim Studio & Gallery was established in 1995 by Deano Cook under his mother’s guiding philosophy to provide good service and quality products, and the business has maintained that commitment throughout its nearly 30-year history in Marietta, Georgia. Formerly operating as Psycho Tattoo, the studio rebranded to Sink or Swim and has expanded significantly, now featuring the aesthetics division that launched Georgia’s first-ever laser tattoo removal service within a tattoo studio environment. Owners Erin and Deano Cook partnered with skilled laser practitioner Melissa Perry, who brings 25 years of laser treatment experience to the practice. The clinic’s team includes multiple talented tattoo artists such as Chris Steele, Briston Cook, Charlotte Eaton, Jacob Torok, Chet Lummus, and permanent cosmetic artist Danii, along with professional piercers including April. Sink or Swim Aesthetics utilizes the Lutronic Hollywood Spectra laser machine, recognized as the world’s leading ultra-short pulse laser platform, to provide safe and effective tattoo removal for all skin types. Services offered include complete laser tattoo removal, selective tattoo removal, tattoo lightening/fading for cover-up preparation, scarring correction, acne scar correction, stretch mark correction, melasma treatment, sun damage repair, microneedling, and skin brightening and tightening. The practice emphasizes its unique position serving metro-Atlanta’s Cobb County community by offering the highest standards of quality and sterility alongside convenient in-house financing options for all services.

What Clients Are Saying

Clients consistently praise Sink or Swim for its exceptional professionalism, cleanliness, and welcoming atmosphere, with many reviewers noting they drive significant distances—including three hours one-way—specifically to receive services at this location. The staff receives frequent compliments for being friendly, knowledgeable, and skilled at helping clients feel comfortable and at ease, creating an experience that feels like visiting friends rather than a clinical setting. Customers particularly appreciate the transparent pricing structure and the team’s thorough explanations of procedures throughout the process. The facility’s cleanliness and attention to detail earn consistent recognition, with reviewers describing it as immaculate and very well-maintained. Clients highlight the expertise of specific practitioners, including laser specialist Melissa and tattoo artists like Chris, who are praised for their professionalism and ability to deliver exceptional results. Many reviewers specifically mention choosing Sink or Swim as their permanent home for all tattoo, piercing, and aesthetic needs, emphasizing the studio’s ability to provide comprehensive body art services with outstanding quality and customer care.

Laser Type Used

Lutronic Hollywood Spectra
The Lutronic Hollywood Spectra is the world’s leading Q-switched Nd:YAG laser system featuring dual 1064nm/532nm wavelengths for comprehensive tattoo removal capabilities. This advanced platform utilizes ultra-short pulse technology with pulse widths as brief as 5 nanoseconds, delivering high peak power energy that thermo-acoustically shatters tattoo ink particles into microscopic fragments. The system’s proprietary HyperSurge resonator technology ensures stable, consistent energy delivery throughout treatments, while the IntelliBeam feature maintains beam quality for enhanced safety and efficacy. The Hollywood Spectra’s four wavelength options (1064nm, 532nm, 585nm, and 650nm) allow practitioners to target all tattoo ink colors effectively, from blacks and grays to reds, oranges, blues, purples, greens, and yellows. Beyond tattoo removal, this versatile platform is FDA-cleared for treating melasma and offers the signature ‘Hollywood Laser Peel’ treatment, making it a comprehensive solution for various pigmentation concerns across all skin types with minimal downtime.

Business Hours

Monday: 12:00 PM – 9:00 PM
Tuesday: 12:00 PM – 9:00 PM
Wednesday: 12:00 PM – 9:00 PM
Thursday: 12:00 PM – 9:00 PM
Friday: 12:00 PM – 9:00 PM
Saturday: 12:00 PM – 9:00 PM
Sunday: 12:00 PM – 7:00 PM

Unique Features

Sink or Swim Aesthetics holds the distinction of being Georgia’s first tattoo and body art studio to offer laser tattoo removal services on-site, creating a seamless one-stop solution for clients who want both tattoo creation and removal capabilities under the same roof. The partnership between owners Erin and Deano Cook and 25-year laser veteran Melissa Perry brings unparalleled expertise and continuity of care to clients seeking tattoo modifications or removal. The integration within a full-service tattoo studio means clients can work directly with tattoo artists to plan cover-up designs while simultaneously receiving laser fading treatments, streamlining the entire process. Sink or Swim’s investment in the cutting-edge Lutronic Hollywood Spectra laser machine ensures clients receive the most advanced ultra-short pulse technology available, capable of effectively removing even the most challenging ink colors including light blue and green pigments that other lasers struggle to address. The studio’s nearly 30-year history in Marietta establishes deep community roots and a reputation for excellence, while the availability of in-house financing makes professional laser treatments accessible to a broader range of clients. The practice’s extended evening and weekend hours accommodate busy schedules, and the studio’s emphasis on maintaining the highest standards of quality, sterility, and professionalism creates a safe, comfortable environment for all aesthetic and body art services.